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The Goal
Build brand equity for Superior Grocers among Hispanics in the greater Los Angeles market, and drive sales velocity among their selected key brands.
Launch an hispanic themed marketing and sales campaign in partnership with Superior Grocers and participating vendors utilizing the 2018 world cup stage and passion for soccer to drive hispanic consumer action.
The Strategy
Use the consumer’s passion for soccer to prompt action and purchase by creating a program tied into the 2018 World Cup.
- Increase awareness for Superior Grocers & participating brands.
- Drive hispanic shopper traffic to all of the Superior Grocers stores.
- Sell more of the participating brands.
- Increase collaboration with Superior Grocers & participating brands.
The Results
Our program implemented a mix of communications to increase awareness while creating maximum sales impact.
2017
0
2018
0
59% Y-O-Y Increase Product lift
Media and Digital Integrations
Audio Files for Radio
More Work
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