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The Goal

Global soup and seasoning maker Maggi asked Brand X to help increase product trial and drive sales velocity among Hispanics in the Los Angeles, New York and Miami markets.  

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The Strategy

We partnered Maggi with key Hispanic independent retailers to create a multi-platform shopper marketing campaign that generated passion for Maggi bouillons, seasonings and soup products.

The Results

Awareness and trial of the Maggi product line increased dramatically among Hispanic adults in the targeted markets.

Broadcast Impressions 50%
Impressions
+ 0 M

Generated 10K Trial Opportunities

Media and Digital Integrations

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Audio Files for Radio

More Work

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  • 310-991-9100
  • xpena@brandx.marketing
  • Dallas | Los Angeles
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