Xavier Peña
President & Founder
✦ Built on multicultural insight, senior-level expertise, and real-world execution.
Understanding people, communities, and the markets that shape their decisions.
Bringing creative, media, strategy, and retail expertise into one coordinated approach.
Turning strategic ideas into experiences that connect with consumers beyond the presentation.
Brand X brings together experience across shopper marketing, creative, media, and retail execution. We believe strong ideas become more valuable when every discipline works toward a shared objective.
Our approach combines cultural understanding with practical execution, connecting strategy to the moments where brands and consumers meet.
Different backgrounds. Shared expertise. One collective vision.
President & Founder
Director of Marketing
Director of Digital
Marketing Manager
Director of Content Production
Director of Experiential
Director of Insights & Research
Creative Lead