SUPERIOR GROCERS
Supermarket
THE GOAL
Build brand equity for Superior Grocers among Hispanics
in the greater Los Angeles market, and drive sales velocity
among their selected key brands.
Launch an hispanic themed marketing and sales campaign
in partnership with Superior Grocers and participating
vendors utilizing the 2018 world cup stage and passion
for soccer to drive hispanic consumer action.
THE STRATEGY
Use the consumer’s passion for soccer to prompt action and purchase by creating a program tied into the 2018 World Cup. Increase awareness for Superior Grocers & participating brands. Drive hispanic shopper traffic to all of the Superior Grocers stores.
Sell more of the participating brands. Increase collaboration with Superior Grocers & participating brands.
THE RESULTS
Our program implemented a mix of communications to increase awareness while creating maximum sales impact.
2017
454,493 0
2018
724,303 0
Y-O-Y Increase Product lift
0 %
Our Address
Houston | Los Ángeles
Call us on
310-991-9100
Email us
xpena@brandx.marketing
LET’S TALK!
Get in touch to learn more about how we combine collaboration with cultural know how to deliver results for our clients.
If you’re ready to get started, we’re ready to send shoppers to your shelves.
