COFFEE MATE
Natural Bliss
THE GOAL
Acculturated Hispanics are familiar with selected Coffee-Mate brands but have a lower Hispanic Household, (HH) penetration. Unacculturated Hispanics are not purchasing the product because the flavors are unfamiliar. Hispanics overall typically drink coffee with milk/sugar vs. flavored creamers. Our goal was to change these ingrained perceptions and engage trial
THE STRATEGY
Brand X designed a Holistic 360 Marketing Shopper Program
that engaged the consumer with Nestle’s creamer brands
through various media channels such as Digital, Radio, In-Store
Retail Activations, TV Integrations and Experiential.
Brand X communicated the multiple Coffee Mate and Natural
Bliss flavor brands, the appetite appeal and goodness of i
ngredients to Hispanics and ensured trial to gain repurchase
over competitors.
THE RESULTS
Our Shopper Activation Program increase HH penetration and sales for CML and Natural Bliss among acculturating Hispanics in the LA Market at Hispanic Independent Grocery channels
On-Air Radio
Impressions
0 K+
Digital / Social
Total Campaign Impresions
2,783,304 0
Our Address
Houston | Los Ángeles
Call us on
310-991-9100
Email us
xpena@brandx.marketing
LET’S TALK!
Get in touch to learn more about how we combine collaboration with cultural know how to deliver results for our clients.
If you’re ready to get started, we’re ready to send shoppers to your shelves.
