BUITONI
Italian Products
THE GOAL
The Buitoni pasta brand wanted to maximize brand
awareness and trial among Hispanic consumers in
Southern California, with the ultimate goal of
increasing sales in the region.
THE STRATEGY
We paired Buitoni with the Stater Bros. retail chain for impactful
in-store demos, then built a social campaign around an Hispanic
celebrity chef and influencer, and leveraged our local media
contacts to build awareness via popular Spanish language
radio stations.
Our Address
Houston | Los Ángeles
Call us on
310-991-9100
Email us
xpena@brandx.marketing
LET’S TALK!
Get in touch to learn more about how we combine collaboration with cultural know how to deliver results for our clients.
If you’re ready to get started, we’re ready to send shoppers to your shelves.
